Furniture Store

Challenge:

The imported furniture market was in chaos. Cheaper Chinese made furniture was taking over the European furniture market and Churchill was struggling with the sale of their inventory because the erratic market is unpredictable from a marketing perspective. There was also a struggle with catering to individual customer needs and affordability within the unstable economic environment.

Solution:

We came up with a strong marketing strategy that brought awareness in the community and highlighted a mutual benefit for every type of buyer. The advertising was launched with the sensitive nature of the seasonal market in mind. This not only brought stability to Churchill’s sales, it allowed for increased market visibility and maximal revenue.