Volunteer First Responders and Paramedics Organization

Challenge:

Local promotional scene is flooded with fundraising events, chinese auctions and advertising. The average family receives 20 fundraising promo mailings yearly. All are worthy causes that are crucial to the community, but Hatzolah blended into the mass of standard looking advertising in this category.

Solution:

Promo material was imbued with a sense of emotion. This showed potential donors the gravity of what Hatzolah provides for the community and strengthened Hatzolah’s image in their minds. All products in the chinese auction catalog were presented with maximum appeal with an eye catching layout and a powerful cover design while staying on budget. Hatzolah raised almost three times the funds they had in previous years and have been doing so ever since, even with the failing economy. We’re proud to help enable such a noble organization.