Israeli Hospital

Challenge:

The fundraising committee at Lanniado Hospital in Israel was losing money every year. The campaign’s returns were less than expenses year after year due to poor advertising efforts. Lanniado needed to bring awareness to their cause with a budget that would allow them to operate comfortably.

Solution:

A successful mailing campaign was launched that had an unexpected out of the box feel. Attractive packaging of promotional materials combined with dynamic copy finally brought some much needed attention to Lanniado’s cause. The contributions that year doubled without spending an arm and a leg.